Why Working With a REALTOR® to Sell Your Home is the Right Choice

blog post June 14, 2018

There’s a lot to be said about the fulfillment of a DIY project. Installing a new light fixture above your dining room table or changing your car’s oil on your own feels good, saves money, and allows you to humble brag about it on social media. However, selling your home is a completely different story. According to research from the National Association of REALTORS®, the typical FSBO home sold for $190,000 compared to $249,000 for agent-assisted home sales. Additionally, more than 90% of sellers use a listing agent. Rather than take a DIY approach to one of the largest transactions of your life, here’s why working with a REALTOR® is the right choice:


Working with clients to help buy and sell homes is the livelihood of a REALTOR®, a licensed real estate salesperson who belongs to the National Association of Realtors®, the largest trade group in the country. REALTORS® have their fingers on the pulse of the market, understand how to analyze data, and are adept at responding to agent and buyer questions, concerns, and objections.

They Save You Time

There are many steps and moving pieces in the selling process. Going the FSBO route will consume your time and not yield the best results. Ask yourself these questions:

  • Can you show your home at a moment’s notice?
  • If you are traveling, how will you handle showings?
  • Even if you can budget the time for showings, do you know how to handle feedback or what questions to ask potential buyers and their REALTORS®

A REALTOR® serves as a liaison between buyers and sellers, and works full time to know what needs to be done to get a deal together.

REALTORS® are Connected

REALTORS® surround themselves with other professionals to help you sell your home. From mortgage brokers and real estate attorneys to home inspectors, home stagers, and interior designers, REALTORS® maintain a vast network to aid in the sale process.

No One Can Market Your Home Better

You can count on your REALTOR® to aggressively market your home. He or she can access predictive analytics, promote your listing on social media, and utilize appropriate print media strategies. Your REALTOR® can also recommend staging techniques for showings and vet potential buyers who are motivated to make a purchase.

They Negotiate Deals

Negotiations are inevitable when selling a home. They are time-consuming and can be arduous, so it pays to have a savvy, professional negotiator do the heavy lifting. Faced with a bidding war, tedious inspection report, questions about terms and conditions, and how to draw up the appropriate purchase agreement, you’ll want to leverage a REALTOR’S® experience and expertise.

REALTORS® Are Closers

Closing is such a detailed procedure, and having a REALTOR by your side to dot all the i’s and cross all the t’s is critical. He or she will help you answer:

  • Do you know what the closing protocol is in their market and what the expectations are?
  • When do you have to be completely moved out of the house?
  • What condition are you expected to leave the home in?
  • How do they handle unexpected, last-minute issues?


FSBOs account for only 8% of home sales, and for good reasons as illustrated above. Selling a home is one of the most significant life events there is, and the process isn’t as simple as some people assume. Work with a professional who will get the job done right.


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